So I just watched MacHeads. The movie is specifically about the community that revolves around Apple. Not Apple Inc., not Steve Jobs, not the products. Just the people that comprise the user community and their beginnings, their struggle during the 90's when Apple was sinking, to their rise again in the 2000s and ironically, their impending demise due to the way the 'net and Apple's newer products are alienating and / or making user groups and communities superfluous.