This is a horribly late (2 months to be exact) post, so I'll get right down to it.
I attended a Globe + Nokia event at GB5 for the launching of Nokia's environment related campaign to address how old cellphones are disposed of. It's innovative in the sense it gives credit to people who do that, via these drop off containers that will be placed at Globe branches (or is probably there already considering how late this is):
You can enter your details at the kiosk above.
It issues you a sticker with a barcode on it:
You slap this onto your phone so they can track it.
There were also extensive explanations on what happens to old phones when recycled, particularly the battery and the unit itself:
Proceeds from this venture will go to help the Philippine Tarsier, with the various NGOs and DENR agencies and parties duly represented:
I'm really quite interested in events like these as opposed to your regular everyday tech - launch. These are far more relevant given the enormous social responsibility tech companies and telcos need to face, if they care to, granted the pollution their products produce. I even read about legislation in other countries which force tech companies to take back the products they sell after they are used to properly dispose of them. This is a step in the right direction.
Two things though:
I'd really like them to accept other tech - junk as well, and not just phones, similar to how a mall I once went to (forgot which, I'm sure it's not SM), had drop off points where people put their old hard disks, keyboards and even junk laptops in. Why not, right?
And finally, in the light of the fact this is an environment - related event, maybe they could lay off some of the marketing materials they give off with the Press Release as well (below pic).
I appreciate the bag, the pencils, the notebook and even the USB that contained the PR, but the pamphlets and other stuff not so much.