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8LayerTech Needs A Better Copy Writer

Received this via PLUG, from 8LayerTech, Inc. a local Linux Solutions Provider (I assume, via deciphering its website).

Dear Fellow Open Source Enthusiasts and Linux Advocate cum "Passionistas":

The Advent of one of the Filipino Contributions has dawned to the IT World. Kahel OS.

At first, i wish to write "... The Advent of one of the significant and relevant Filipino Contributions has dawned to the IT World. But it would only be significant if IT's goal will be attained and relevant if users may realize IT's value in the long run.

Kahel OS is not just an Operating System so to speak. IT is not just a Technology Product on a Linux and Open Source Platform added to the thousands of FREE Distros already available in the community. IT does not explicitly want to be different or to be set apart from the rest. However, among others, we simply would like Kahel OS (just like our team) to be the embodiment of our IT Values and Philosophy.

Kahel OS is based on Arch Linux. http://www.archlinux.org.

Kahel OS believes that there is no Distro War. Kahel OS would not like to attempt to break barriers. But believes that there is an Open Source Apps just for everyone: for one's taste and choice. Kahel OS does not impose; "that this one is better than that one"...Instead, IT's banner and call is "To reinforce to schools and students, organizations and individuals and advocates (organized and not) that IT is also ALL about VALUES, not just computers and operating systems". Kahel OS is Simple yet Flexible, Free yet Strictly adhering to Standards,Open yet Closed to those with a closed view, Cool and Light yet Powerful on Applications. Kahel OS is Encouraging learning and sharing. That IT will truly flourish if we complement our natural and nurtured skills and knowledge with the understanding of why one is gifted

We cannot distinguish distinctly who should use Kahel OS or who is it for yet we darn know that:

1. Kahel OS is not for the lazy and ignorant.
2. Kahel OS is not for those who do not like to learn (spare a few days) and is not a fan of innovation.
3. Kahel Os is not for those who only dares try it, may be dissatisfied but does not give his/ her comment or input on why he is dissatisfied/ dislikes it, so as IT could improve.
4. Kahel OS is not for those who prefers pirated OS because he/ she does not like to purchase one.
5. Kahel OS is not for those who can spare money for Desktop OS, but could not think of others and spare money for relevant causes on learning and education (because he/she thinks, it's not his/her job, it's the Government's.)
6. Kahel OS is not for those with a closed mind and perspective.
7. Kahel OS is not for those Filipinos who believes that a Filipino can only make it if you're not in the Philippines.
8. Kahel OS is not for those who are already happy and content with their current Desktop OS and you feel it's not worth keeping your options OPEN.

But then again, you aske me "Why should one try out Kahel OS?"

Here are 8 reasons: (i'll also try to express its benefits)

1. It is based on a Rolling Release Model - Genuine Upstream Source

Benefit. This means that you do not need to wait for months or for the next OS release to be updated with the newest applications available. (1) effortless updates of applications, and, (2) lesser time and MBs spent on getting the most recent available application and kernel releases.

2. Utilizing the Newest Linux Kernel 2.6.30.

Benefit. This means that there will be more devices/ drivers that could be supported. WIMAX is one of them (please read this separately for your appreciation). WIMAX of which is an emerging broadband wireless standard supported and included in this kernel. Fast Boot. Boot up is under 10 seconds (Environment Friendly).

3. Kahel is using all the default and suggested applications for Gnome, which makes everything tightly integrated. Default Gnome Applications for Office, Multi-Media and Web- Browsing.

Benefit. This is most likely appreciated by already Linux Users but for the layman, necessary applications are already in place upon boot up of the Kahel OS. However, you can still be able to install other Linux Applications.

4. Supports for latest NILFS2, BTRFS by default. Support for Next Generation Technologies.

Benefit.This implies that applications are provided with improved filesystem scalibility and performance.

5. Utilizing Pacman and Package Kit

Benefit. With the Pacman and Package Kit, easy installation of applications is enabled.

6. Source Code Installation-Capable.

Benefit. This simply implies that if you have favorite applications (you need not compile), all you need to do is type yourt (with the application name) on the console and voila, your application is installed and ready to use.

7. All applications is i686 and x86-64 optimized.

Benefit. With the availability of the Technology of the New CPU's in the market, special features such as multi-threading are put to use and maximized because all applications are compiled on i686. Thus, Applications run very fast. No backward compatibility bottleneck.

8. Most of all, IT is FREE as IT is our gift to all. IT is an innovation of a dedicated and passionate team that espouses the same values and philosophy Kahel OS has. The team, 8liens.

8liens believes that IT (Information Technology) is not a world apart from our daily living, its transcendental path is towards eliminating mediocrity, harnessing skills, alleviating our economic strength as a whole while fostering nationhood as we search for our global niche.

Kahel OS does not like to sound preachy, and does want to teach without a cause, but Kahel OS is for sure here, When you need IT. Do IT right.

Makes my head hurt just reading it.

Ok, maybe I should be more specific. Press Releases (which I assume above was trying to be), have an area for fluff ('the greatest!', 'watch out for this!'), but at some point, you need to get to the nitty gritty so that editors like myself can determine whether it's of interest or not. That way, it's easier to flesh out the top of the line stuff from the ordinary, making our lives easier. Press Releases steeped in sales - speak such as above, tend to get shut out and we just go with those that are easier to digest.

At the end, I wanted specifics so I could find out just exactly what makes this release any different from the rest. Instead, we get fluff - speak through and through, with a sprinkling of grammatical issues no less.

As a result, I'm less enthused to find out. I've always thought a person's attention span re ads such as this approximates about 15 seconds. However inspite of some curiosity (it's a locally released distro, at any rate), time's up for this one, I'm afraid.

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Anonymous's picture

Makikisali na nga po, Mr

Submitted by deng (not verified) on Wed, 09/16/2009 - 22:48.

Makikisali na nga po, Mr Gabriel.

Tatagalugin ko na lang ang aking opinyon baka mas maunawaan ng mga mambabasa. At hindi naman marahil hindi magaling o bihasa ang isang taong mag-ingles e hindi matalino at hindi maiintindihan ang "thread" na ito.

Ang tinuran mo sa ikalawang isinulat mo, "In fact, I have no opinion about the distro precisely because it's a badly written press release" ... tatagalugin ko. "Sa katotohanan, wala akong opinyon tungkol sa distro dahil sa natatanging rason na ito (ang press release) ay naiakda ng pagkasama.

Dapatapuwa't sa unang batikos mo sa artikulo eto ang iyong tinuran, "However inspite of some curiosity (it's a locally released distro, at any rate), time's up for this one, I'm afraid.... Hindi ba opinyon ito tungkol sa distro o batikos?

Yun lang po, kababayan!

  • reply
Anonymous's picture

This is Cybil. I did post two

Submitted by Cybil (not verified) on Thu, 09/17/2009 - 09:57.

This is Cybil. I did post two messages and you replied to the first one. How come these posts were removed? Is this part of your being an editor?

I believe Deng's post was related and referring to those posts as well.

Anyways, I really learned a lot.

  • reply
g's picture

I'm glad you learned a lot

Submitted by g on Thu, 09/17/2009 - 15:32.

I'm glad you learned a lot Cybil. No I did not remove any messages.

  • reply
g's picture

No Deng, it's not an opinion

Submitted by g on Wed, 09/16/2009 - 23:12.

No Deng, it's not an opinion about the distro. A proper opinion about the distro would be for example, 'it's good for laptops', or 'it's a server distro', etc.

Why is this post getting so much attention? The fact remains that, whatever that was, press release or not, it is still badly written. It's not a personal attack or anything like that. I read it, I think it's bad, and I wrote down my thoughts.

The distro itself is probably brilliant. In fact, I have no reason to doubt it's well - made for whatever purpose it was created for. Wala akong dahilan para siraan ang distro na yan.

The problem is, the writeup was so badly written, it made me lose interest. That's the point.

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Anonymous's picture

Now, i realize that you are S

Submitted by Cybil (not verified) on Wed, 09/16/2009 - 22:23.

Now, i realize that you are S L o W....

You claim that you are an editor. May i know what publication (or related company) are you connected?

  • reply
Anonymous's picture

Now, i realize you are S

Submitted by Cybil (not verified) on Wed, 09/16/2009 - 22:21.

Now, i realize you are S L O W .....

You claimed that you are an editor. May i know which publication?

  • reply
Anonymous's picture

You wrote: "Makes my head

Submitted by Cybil (not verified) on Wed, 09/16/2009 - 18:07.

You wrote: "Makes my head hurt just reading it." (Maybe it's too much for your head)

*You have too many speculations and assumptions. Who said it's a Press Release or an AD? And even in a Press Release or AD, you wouldn't see/read specifics. Maybe you're confusing yourself... which is which? you needed more or you wanted a brief one.

I agree with you that she is not a "better" copywriter but she's a good one. In then end, you knew it was a distro and caught your attention.

And BTW, What are you afraid of? Because it is a locally released distro? ... and that would mean what for you?

That you need to be an Apol Medina or Arnel Pineda and live in the Isteyts to be able to make it?

Anyways, thank you and i learned a lot.

  • reply
Anonymous's picture

Whoaw looks like I hurt

Submitted by gary (not verified) on Wed, 09/16/2009 - 21:26.

Whoaw looks like I hurt someone's feelings!

My review of the press release (yes, it is a press release, or at least some sort of statement) has no bearing of what I think of the distro. In fact, I have no opinion about the distro precisely because it's a badly written press release. My point is (I can't believe I'm explaining my point but I will anyway), is that it's badly written. That's it. No more no less.

That you need to be an Apol Medina or Arnel Pineda and live in the Isteyts to be able to make it?

What?

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